Privacy Policy
Prakriti Beauty is committed to protecting the privacy and security of visitors to our online platform and users of our services. This policy outlines how we collect, use, disclose, and safeguard your information when you visit our site or interact with us.
Information We Collect
We collect information that you provide directly to us. This may include:
- Personal identifiers such as your name, shipping address, billing address, and phone number when you place an order or create an account.
- Payment information, which is processed securely through our payment partners. We do not store full payment card details on our servers.
- Information you provide when you contact us, such as inquiries or feedback.
- Information you provide when you participate in surveys, workshops, or promotions.
We also automatically collect certain information when you access or use our site. This may include:
- Device information, such as your IP address, browser type, operating system, and device identifiers.
- Usage data, such as the pages you view, the links you click, browsing patterns, and the dates and times of your visits.
- Location information, which may be derived from your IP address.
How We Use Your Information
We use the information we collect for various purposes, including:
- To process and fulfil your orders, manage your account, and provide the services you request.
- To communicate with you about your orders, inquiries, or account.
- To provide customer support.
- To improve our products, services, and our online platform.
- To personalize your experience on our site.
- For marketing purposes, such as sending you information about our products, promotions, or events, where you have provided consent or where otherwise permitted by law.
- To conduct research and analysis to understand our customers and market trends.
- To detect and prevent fraud or other malicious activity.
- To comply with legal obligations and protect our rights and interests.
Lawful Basis for Processing
Our processing of your personal information is based on several legal grounds, including:
- The necessity of processing for the performance of a contract with you (e.g., processing your order).
- Your consent (e.g., for sending marketing communications).
- Our legitimate interests (e.g., improving our services, preventing fraud), provided these interests do not override your fundamental rights and freedoms.
- Compliance with legal obligations.
Sharing Your Information
We may share your information with third parties in the following circumstances:
- With service providers who perform functions on our behalf, such as payment processing, order fulfillment, shipping, marketing, and data analytics. These service providers are required to protect your information and use it only for the purposes for which it was disclosed.
- In response to legal process, such as a court order or subpoena, or to comply with applicable law.
- To protect the rights, property, or safety of Prakriti Beauty, our customers, or others.
- In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- With your consent or at your direction.
We do not sell your personal information to third parties.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your information, we will securely dispose of it.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security system is completely impenetrable, and we cannot guarantee the absolute security of your data transmitted to our site.
Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include:
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request erasure of your personal information under certain conditions.
- The right to restrict the processing of your personal information.
- The right to object to the processing of your personal information.
- The right to data portability, allowing you to obtain and reuse your personal information for your own purposes.
- The right to withdraw consent at any time, where processing is based on consent.
- The right to lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the details provided below. We may need to verify your identity before processing your request.
Cookies and Similar Technologies
Our site may use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device. We use cookies to operate our site, improve your experience, and analyze site usage. You can manage your cookie preferences through your browser settings.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page. We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us by mail at:
Prakriti Beauty
Plot No. 21
Koregaon Park Road,
Shop No. 3,
Pune, Maharashtra,
411001
India